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Lawnmowing101

Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone

Featured Post

Going, Going Gone...

Hi When getting new customers for your lawn business, a website is crucial. You want to be front and center when someone searches for your business online. If you're not, it will probably be one of your competitors' ads that they find and call. In the past, many lawn businesses have relied on the free Google websites to do this and have done that job incredibly well. Unfortunately, this is no longer going to be an option. If you run a free Google site with “.business.site” in the site's...

5 days ago • 1 min read

Hi Reader Sometimes, touchpoints with the customer can be good when you quote on a lawn. In fact, at Lawnmowing101, we actively encourage them. What is a touch point, and why is it good for quoting? I'm glad you asked. A touchpoint is a contact point with the customer. It gives you an advantage if you use it correctly. The journey or a quote starts like this. Touchpoint 1. The customer calls you and asks you for a quote. You get the details and tell them that you will be around to quote...

12 days ago • 2 min read

Hi Reader​ Yes, I got fired by a customer the other day after one cut. There was nothing wrong with the job because the customer was expecting me to pull an edging machine out of my van, and I used a weedeater. When talking to the customer on the phone and when I quoted him, he never said anything about a machine edger. Now you are probably figuring I would have noticed those beautiful straight up and down edges and guess myself. I am a professional, after all, so I should have noticed...

19 days ago • 1 min read

Hi Reader The phone slowed down a bit this week but I don't mind. We have plenty of work to keep us busy anyway. Although my phone is the place where a lot of our leads come from, sometimes I feel it would be nice to leave it at home it for a while. The weather has been a bit mad and we have been getting some really hot days here in Hamilton. It can honestly be like working in a sauna when that sun and humidity get going. I heard a contractor mention the other day that “I am mowing dust in...

26 days ago • 1 min read

Hi Reader​ We have got all our work done this week and I'm looking forward to a three-day weekend. This week I have been writing a post about selling your lawn-mowing business (or part of it) How to Value and Sell a Lawn Care Business​ For over thirty years I used to build and sell at least one lawn mowing round a year. That is a lot of lawns. One thing that I have noticed is that quite often, the seller has never sold a lawn mowing business before and the buyer has never bought one. This...

about 1 month ago • 2 min read

Hi Reader Just when things are getting back to normal, we have another two public holidays coming up. Now that will be fun. I had a strange thing happen to me the other day when I pulled up to mow a lawn. It's a rental property with a young family and I sometimes see them and wave when I am doing the lawn. When I arrived last week, I had an elderly gentleman come out to see me. His first question was “Do you break many windows” What the…? What would you say? I went down the honest road...

about 1 month ago • 2 min read

Hi Reader​ It's bad news for any lawn care business using a free Google Website It all started on Tuesday when I was building a “Google My Business” listing for a new lawn mowing business in Auckland. Normally I include a free Google website as a landing page for the Google Ads and to connect to the GMB profile. In the middle of the build, I received a horrific email from Google. It reads as follows. Websites made with Google Business Profiles will be turned off soon Starting from 1 March...

about 2 months ago • 1 min read

Hi Reader We got back to work on Wednesday and managed to finish our week's work by Friday. It wasn't easy, but we only worked one Saturday last year, and we didn't want a repeat performance so early in the new year. At this time of year, our customers' intent is very important to us. We're only really interested in regular lawn mowing work. The first question I ask when I answer the phone is, "Are you looking for a one-off mow or a regular fortnightly cut?" This opening line immediately...

about 2 months ago • 2 min read

Hi Reader New year is on its way and everyone wants their lawn mowed. We went back to work on Wednesday and it's been a frantic catch-up since then. And here I am on a Saturday morning getting ready to head out at 9 am to finish off our Friday lawns. Is anyone else working today? I'm sure I will see a few guys out there. The same again next week. Public Holidays can sometimes be a pain if you mow lawns for a living. The new scheduling software seems to be handling the workload well apart...

2 months ago • 2 min read

Hi Reader Another crazy week and I'm glad that's over. Now we get a few days to chill out and enjoy Christmas before entering a week where the workload is truly mad. Short weeks with large workloads. So how do you fit five days of work into three days? The answer is, the same way you would pick up a hedgehog. With a bit of pre-thought and careful consideration. We have already done our Christmas day lawns. We squeezed six days into five this week so Monday's lawns were done on Friday. This...

2 months ago • 1 min read
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