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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone

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Featured Post

Are lawn mowing flyers dead?

Hi Reader Firstly, my apologies for missing a week. It's the first time in a couple of years, so I guess that's not too bad. These emails take a while to write, and last weekend was hectic. Today, I'm going to look at everyone's favorite subject. How to get more customers? One way that lawn businesses have been using for years is by putting out flyers. The million-dollar question is… But do they really work? Let's find out... When I started a lawn mowing business in 1987, delivering flyers...

29 days ago • 2 min read

Hi It's been another busy week. Working in the rain the last few days hasn't been much fun. Still, it will do the grass good. The lawns are recovering quite well from the dry spell. Someone in the group asked a good question this week. "Hi guys, with the warmer days ending, how's everyone's balance books looking? Has there been a noticeable difference in the state of the economy? Yes, things will slow down soon, and you will soon get customers asking for longer cut cycles. This will leave...

about 1 month ago • 1 min read

Hi Reader We just picked up our third van last week. We are trying to keep the business small, but with three of us working part-time and closing on 200 lawns, coordinating was starting to get tricky. There were times when all three of us needed to be on the road simultaneously. We have been as high as five vehicles before, but we were employing staff and didn't want to go down that road again. This time around, it's strictly family. Me arriving home with my new van We like to operate out of...

about 2 months ago • 2 min read

Hi Reader Keeping track of your lawns is one of the first things you must master when you start growing your business. How do you do it? Do you use spreadsheets, Google Calendars, or something else? If you are busy like us, updating the day's lawns and planning the next day can take a while. We use a spreadsheet I designed in the early 2000s, but you need to know your way around Excel to make it work. It's not ideal for a lot of lawn-mowing businesses. I have been testing different platforms...

about 2 months ago • 2 min read

Hi When getting new customers for your lawn business, a website is crucial. You want to be front and center when someone searches for your business online. If you're not, it will probably be one of your competitors' ads that they find and call. In the past, many lawn businesses have relied on the free Google websites to do this and have done that job incredibly well. Unfortunately, this is no longer going to be an option. If you run a free Google site with “.business.site” in the site's...

2 months ago • 1 min read

Hi Reader Sometimes, touchpoints with the customer can be good when you quote on a lawn. In fact, at Lawnmowing101, we actively encourage them. What is a touch point, and why is it good for quoting? I'm glad you asked. A touchpoint is a contact point with the customer. It gives you an advantage if you use it correctly. The journey or a quote starts like this. Touchpoint 1. The customer calls you and asks you for a quote. You get the details and tell them that you will be around to quote...

2 months ago • 2 min read

Hi Reader Yes, I got fired by a customer the other day after one cut. There was nothing wrong with the job because the customer was expecting me to pull an edging machine out of my van, and I used a weedeater. When talking to the customer on the phone and when I quoted him, he never said anything about a machine edger. Now you are probably figuring I would have noticed those beautiful straight up and down edges and guess myself. I am a professional, after all, so I should have noticed that....

3 months ago • 1 min read

Hi Reader The phone slowed down a bit this week but I don't mind. We have plenty of work to keep us busy anyway. Although my phone is the place where a lot of our leads come from, sometimes I feel it would be nice to leave it at home it for a while. The weather has been a bit mad and we have been getting some really hot days here in Hamilton. It can honestly be like working in a sauna when that sun and humidity get going. I heard a contractor mention the other day that “I am mowing dust in...

3 months ago • 1 min read

Hi Reader We have got all our work done this week and I'm looking forward to a three-day weekend. This week I have been writing a post about selling your lawn-mowing business (or part of it) How to Value and Sell a Lawn Care Business For over thirty years I used to build and sell at least one lawn mowing round a year. That is a lot of lawns. One thing that I have noticed is that quite often, the seller has never sold a lawn mowing business before and the buyer has never bought one. This is a...

3 months ago • 2 min read

Hi Reader Just when things are getting back to normal, we have another two public holidays coming up. Now that will be fun. I had a strange thing happen to me the other day when I pulled up to mow a lawn. It's a rental property with a young family and I sometimes see them and wave when I am doing the lawn. When I arrived last week, I had an elderly gentleman come out to see me. His first question was “Do you break many windows” What the…? What would you say? I went down the honest road and...

3 months ago • 2 min read
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