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Are lawn mowing flyers dead?
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Hi Reader Firstly, my apologies for missing a week. It's the first time in a couple of years, so I guess that's not too bad. These emails take a while to write, and last weekend was hectic. One way that lawn businesses have been using for years is by putting out flyers. The million-dollar question is… But do they really work? Let's find out... When I started a lawn mowing business in 1987, delivering flyers was one of the first things I did. I spent a morning delivering 500 flyers, and my phone started ringing the next day. I spent half a day delivering flyers every week, and it never stopped. It was a nice dependable way to build your business. Not anymore. When I first started delivering flyers got around I used to get about two quotes per hundred. Since then, it has been getting worse. The last time I put out flyers was nearly ten years ago, and the return was one in 500. Nowdays, it's closer to one in a thousand. The return is not great, assuming you can deliver my average of 100 flyers an hour. However, there is one technique that still works. Firstly, I would mention on the flyer that I mow a lawn on that street. Then, I would deliver it to half a dozen houses around any lawns that I mow. If you really wanted to customise it, you could have a quote box. Then, look at a satellite image of their property and include an approximate price. You could get this kind of thing cheaply from Vistaprint. The next time I mowed the lawn, I would do that again. Hang on!! I hear you say They have already received my flyer, so why would they want it again? The answer is because it is the ONLY way they will notice you. People need to see your business name more than once before they remember you. Dropping one flyer on one occasion is just not going to work. If you diligently drop off your flyer every two weeks for half a dozen mows, you might just get a call. If you do get a job, it will be high profit as it will be right next door to an existing job. Removing the need to travel. A win-win for your business. I have some other marketing methods in this post, some free and some paid. They all help you grow your business. 9 Ways to Get New Lawn Care Customers Fast. Now, get out there, build your business, mow lawns, and have fun Stuart PS My current deal on websites is a one-page site designed to get you calls, built, and hosted for $90 a year. Do you need a website? You can get one here. Join the lawnmowing101 membership. Learn how to get customers and maximize your income. Lawnmowing software 14-day free trial I listen to audiobooks while I work for only $9.99 a month try a 60-day free trial |
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Start and grow a six-figure lawn care business in your spare time. Increase your income every year by working smarter, not harder. Tips and tricks to your inbox each week. We care about our subscribers and we will never spam you or pass your details to anyone
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