Is it worth spending $20 to bring in a $30 customer? Sometimes, when I talk to lawn mowing contractors, I am told that if the lawn is low-value, it is hardly worth the advertising it took to bring in the customer. Your average lawn-mowing customer is worth a lot more than that. Let's do the sums Considering the different seasons, you would expect to get around 21 mows yearly. If you were looking at a minimum charge of $30 and your average customer lifetime length being three years, this would make your lowest customer value $1890 The goodwill value based on the standard 12-week turnover would be $180. A lot more than you paid to get the customer. If you were to buy a lawn mowing customer list, you would pay somewhere north of $12K for a business of 50 clients turning over $1K a week. If you built that yourself, spent $20 a lead, and secured only one in three quotes, then it would cost you $60 to bring on every new customer. This means that to build a business of 50 customers, turning over 1K a week would cost you 3K instead of 12 K. That sounds like a bargain to me. However, another thing to consider is your time frame. If you want income tomorrow, then buying a business is your only real choice. It would take you six months to build a business this size. Building is your best option if time is on your side. A good lawn-mowing customer is pure gold. If you aim to attract one or two good customers a week, you can't go wrong. If you want to learn how to get lawn-mowing customers calling you, you can find out more in the lawnmowing101 Skool Group. ​ Anyway, get out there, mow lawns, and have fun Stuart ​ |
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