"I guess this is the last time you will be mowing that lawn" ​ I knew it wasn't his lawn so I was understandably confused. So I asked him to explain. ​ This meant that I would no longer be able to mow the lawn I was working on. ​ Seriously?? I couldn't believe it. Now I had to explain that his territory was an agreement between him and his franchise. It had nothing to do with me or my business. It solely meant that there would be nobody else from his franchise working in that area. (assuming the master franchise would enforce it) ​ ​ Working away in his orange overalls. He always looked a bit grumpy when he saw me and never waved back and he disappeared within 6 months. ​ ​ Do this before you run out and buy a pair of orange overalls. ​ Stuart ​ |
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Is it worth spending $20 to bring in a $30 customer? Sometimes, when I talk to lawn mowing contractors, I am told that if the lawn is low-value, it is hardly worth the advertising it took to bring in the customer. Your average lawn-mowing customer is worth a lot more than that. Let's do the sums Considering the different seasons, you would expect to get around 21 mows yearly. If you were looking at a minimum charge of $30 and your average customer lifetime length being three years, this would...
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